When you want it, it’s flat, but when you need it, it curves. The LG Flex is undoubtedly one of the most intriguing TVs on the horizon. We already know how much it will cost when it goes on sale next month.
LG Flex – the first TV with a “flexible” screen
The LG Flex is actually a special version of the C2 TV, specifically its smallest variant. It uses a 42-inch OLED panel and offers 4K resolution, HDR, webOS, a set of TV tuners and high-speed Wi-Fi 6. What sets it apart is a screen that can become curved on demand.

Flat or curved? Yes
Just by pressing a button on the remote, the LG Flex TV screen changes from completely flat to curved (900R) – with 20 degrees to choose from along the way. So you can count on both comfortable TV viewing in a larger group, as well as incredibly immersive one-on-one screenings and gameplay. See what it looks like in action (thanks, FlatpanelsHD):
How much does the LG Flex cost? Price far from attractive
It’s a practical solution, but – let’s not kid ourselves – it’s mainly a treat for gadget lovers. Unfortunately, you’ll have to pay a lot for the ability to curve the screen. The MSRP of the LG Flex TV will be $3,000 (that’s more than twice the MSRP of the aforementioned C2 model and almost three times its current price). Newness tax – you know. The question is whether it’s sometimes a sales killer at the same time.
Oh, the price is quoted in dollars, but LG plans to release the Flex TV to other (than the US) parts of the world before the end of October.
LG likes projects like this. So do we.
LG, and especially LG Display, has been experimenting with such unusual displays for years. It has already managed to present, among others, a rolled-up TV set or a transparent OLED panel, and in the past, it has also created installations of wavy displays of this kind. She can impress.